Aspects of the present disclosure relate to parity-check matrix (P-matrix) rotation in low-density parity check (LDPC) coding. The P-matrix rotation may be performed by a plurality of shift registers, where each shift register is configured to receive a respective set of bits corresponding to a respective column in the P-matrix. Each cycle, the shift registers may then incrementally rotate their respective sets of bits to achieve a respective shift amount up to a maximum shift amount per cycle. During a cycle, if the shift amount produced by a shift register results in a degree of rotation corresponding to an element within the respective column of the P-matrix, the shift register may output the rotated set of bits for further processing.