A signal generating method for generating a visible light signal is provided. The method includes determining, as a method for transmitting a visible light signal from a transmitter, one of a single-frame transmitting method for transmitting data as one frame and a multiple-frame transmitting method for transmitting the data while dividing the data into a plurality of frames. The method further includes, when the multiple-frame transmitting method is determined, generating partition type information indicating a type of data to be transmitted, and generating combination data by adding the partition type information to the data to be transmitted. Further, the method includes generating the plurality of frames each of which includes each of a plurality of data parts by dividing the combination data into the plurality of data parts, and generating the visible light signal by adding a preamble to a head of each of the plurality of frames.