A display apparatus includes: a display panel including a data line, a gate line crossing the data line, and a sub pixel connected to the data line and the gate line; a gamma data generator configured to output normal gamma data of a normal gamma curve corresponding to image data when a grayscale of the image data is inside a first grayscale range, and to output high gamma data of a high gamma curve or low gamma data of a low gamma curve based on a spatio-temporal pattern when the grayscale of the image data is outside the first grayscale range; and a data driver configured to convert the gamma data outputted from the gamma data generator to a data voltage and to output the data voltage to the data line.