An application's users are divided into two groups: administrative users and end-users. Each type of region, produced on an application's screen, is assigned a class. Each actual occurrence, of a region type, is called an instance. An end-user invokes a user-added feature by indicating a screen location and inputting a unique signal. The classes, of the screen-region instances present at the indicated location, determine whether one or more rules are activated. The rules are written by an administrative user. If activated, a rule produces a URL in accordance with an administrative-user-defined template. A value stored in the instances present, at the location indicated when the unique signal occurred, are accessed in a template by including the name of the value as a parameter. Each parameter is substituted by the text-equivalent of its current value. The URL produced can be used to provide the information desired by the end-user.