A serial low-power inter-chip media bus communications link is deployed in apparatus having multiple Integrated Circuit devices. Communications capabilities of a device coupled to the communications link may be determined and configuration or framing message may be sent to the first device based on the capabilities. The messages may be transmitted on a primary data line of the communications link with a clock used to control timing of transmission on at least the primary data line. The communications capabilities can include information identifying a number of data wires supported by or coupled to the device. A first device may be configured to communicate with a second device over a secondary data line, which may be reserved for such direct communication. Communications on the secondary data line may be synchronized using the clock signal and may be controlled by a different protocol than the protocol used for the primary data line.