An image heating apparatus includes an endless belt, a rotary member configured to form a nip portion with the endless belt, regulating members for regulating the endless belt from moving in a longitudinal direction by being in contact with longitudinal ends of the endless belt, and a sheet-like heating member. The heating member includes a heat transfer member in contact with the inner surface of the endless belt, and a heating portion located on an opposite side from a side, of the heating member, in contact with the inner surface of the endless belt across the heat transfer member. Both end portions of the heat transfer member are disposed at the same location or outside of both end portions of the heating portion in the longitudinal direction and are disposed inside of both end portions of the rotary member in the longitudinal direction.