A method for facilitating targeted secondary content delivery to a user is envisaged. The primary content is broadcast on a television accessible to a user, followed by targeted delivery of relevant secondary content onto a handheld device of the user. The secondary content deemed as being relevant to the primary content is delivered in an unobtrusive manner without altering the viewing experience of the primary content, only after verification of the viewership of the primary content. The secondary content deemed as relevant to the primary content is transmitted to a handheld device accessible to the user thereby not altering the viewing experience corresponding to the viewing of the primary content on the television. The secondary content is delivered to the handheld device via electromagnetic waves, preferably radio waves without necessitating an active internet connection for the handheld device, and without necessitating the user to remain logged-on to the handheld device.