A service provider system may implement an enterprise catalog service that manages software products and portfolios of software products on behalf of service provider customer organizations. Through an administrator interface of the service, a customer organization administrator may create constraints on the use of the software products, and each constraint may include one or more rules about how the products can be launched. These may include environmental constraints (specifying a region in which a product launches), restrictions on input parameter values (including the types of resource instances on which a product can be launched), quotas (controlling the number of product installations), or billing constraints. Constraints may be applied on a user-to-product arc or on a portfolio-to-product arc. Constraints may be stored as objects, and reference to those objects may be added to product or portfolio objects. Constraints may be shared across object versions, portfolios, or service provider customer accounts.