Provided is a display device that allows a distance from a display medium to an object ahead to be easily ascertained. The display device includes a display unit that projects a light beam onto a windshield so as to be reflected from the windshield such that a virtual image is displayed in a space further than the windshield in the depth direction, and a controller that controls the display unit so that a reference pattern to be superimposed on a pedestrian present in the space is displayed so as to correspond to the position of the pedestrian.