Technology for an eNodeB operable to perform multiuser non-orthogonal superposition transmissions for multimedia broadcast multicast service (MBMS) is disclosed. The eNodeB can modulate a first physical multicast channel (PMCH) signal for MBMS with a first modulation and coding scheme (MCS). The eNodeB can modulate a second PMCH signal for MBMS with a second MCS. The eNodeB can multiplex the first PMCH signal and the second PMCH signal to form an aggregate PMCH signal. The eNodeB can transmit the aggregate PMCH signal to a plurality of UEs using multiuser non-orthogonal superposition for MBMS, wherein the first PMCH signal in the aggregate PMCH signal is transmitted using physical resource blocks (PRBs) that are partially or fully overlapped in time and frequency with PRBs of the second PMCH signal in the aggregate PMCH signal.