A user profile server stores a user profile corresponding to a user identifier. The user profile includes user-specific information of a user associated with the user identifier. The server receives a location update associated with the user identifier, the location update representing a current location of the user associated with the user identifier and determine a hospitality location within a predetermined distance of the current location represented by the location update. The server communicates at least one of the user-specific information to a controller associated with the hospitality location thereby allowing the controller to provide the user-tailored experience to the user according to the at least one of the user-specific information received from the user-profile server. In this way, users who travel during unplanned trips or to locations that do not accept reservations may benefit from user-tailored experiences.