Adaptive video processing for a target display panel may be implemented in or by a server/encoding pipeline. The adaptive video processing methods may obtain and take into account video content and display panel-specific information including display characteristics and environmental conditions (e.g., ambient lighting and viewer location) when processing and encoding video content to be streamed to the target display panel in an ambient setting or environment. The server-side adaptive video processing methods may use this information to adjust one or more video processing functions as applied to the video data to generate video content in the color gamut and dynamic range of the target display panel that is adapted to the display panel characteristics and ambient viewing conditions.