A system that analyzes data from multiple sensors, potentially of different types, that track motions of players, equipment, and projectiles such as balls. Data from different sensors is combined to generate integrated metrics for events and activities. Illustrative sensors may include inertial sensors, cameras, radars, and light gates. As an illustrative example, a video camera may track motion of a pitched baseball, and an inertial sensor may track motion of a bat; the system may use the combined data to analyze the effectiveness of the swing in hitting the pitch. The system may also use sensor data to automatically select or generate tags for an event; tags may represent for example activity types, players, performance levels, or scoring results. The system may analyze social media postings to confirm or augment event tags. Users may filter and analyze saved events based on the assigned tags.