In one embodiment, a method generates actions for entities found on a video delivery system based on information for user behavior of a user on the video delivery system and generates probabilities for the actions for the entities based on the actions for the entities and the user behavior. A probability for an action indicates the probability the user would select that action for an entity when compared against other actions in the set of actions for the set of entities. The method then selects an action feed based on the probabilities for the set of actions. The action feed includes at least a portion of the actions for the entities. The action feed is outputted to the client for display on an interface where an action on an entity in the action feed is performed by the video delivery system when selected by the user on the interface.