A method includes receiving, at a media server from an electronic device, a first request for a video content item. The method includes selecting, at the media server, a particular version of the video content item to communicate to the electronic device based on a geographic location of the electronic device. The particular version is a vector graphics format version responsive to the geographic location corresponding to a first coverage area. The particular version is a bitmap graphics format version responsive to the geographic location corresponding to a second coverage area different from the first coverage area. The method also includes communicating the particular version of the video content item from the media server to the electronic device.