The present invention relates to a method and an apparatus for establishing a Wi-Fi Direct connection through Bluetooth low energy (LE) technology. According to the present invention, provided are a method including: receiving an advertising message including information associated with Wi-Fi Direct from a second device; transmitting a request message for requesting detailed information of the Wi-Fi Direct to the second device based on the advertising message; receiving a response message including the detailed information in response to the request message; and establishing the Wi-Fi Direct connection with the second device, wherein the advertising message is transmitted through a specific channel for a Bluetooth low energy (LE) connection and the information includes at least one of ID information indicating the Wi-Fi Direct, location information of the detailed information, or available information of an alternative communication means, and an apparatus thereof.