A building management system includes one or more data sources that provide utilization data describing an actual utilization of one or more spaces and a utilization circuit. The utilization circuit is configured to, for each space of the one or more spaces, calculate a utilization attribute of the space based on the utilization data describing the actual utilization of the space, and retrieve, from a space profile for the space, a utilization target corresponding to the utilization attribute. At least two of the plurality of space profiles are associated with a different type of space that serves a different function and define the target utilization of the space. The utilization circuit is further configured to generate a normalized utilization metric for the space by normalizing the utilization attribute relative to the utilization target and generate and provide a utilization recommendation for the space based on the normalized utilization metric.