A user of a storage system can upload files for a media asset, which can include a high quality media file and various related files. As part of the upload process, the storage system can extract metadata that describes the media asset. The user can specify one or more lifecycle policies to be applied for storage of the asset, and a rules engine can ensure the application of the one or more policies. The rules engine can also enable the use of simple media processing workflows. A filename hashing approach can be used to ensure that the segments and files for the asset are stored in a relatively random and even distribution across the partitions of the storage system. As part of the lifecycle for the asset, the high quality media file can be moved to less expensive storage once transcoding of the asset or another such action occurs.