A wireless communication device used in a vehicle is provided, includes a communicator that performs wireless communication with a service provider terminal, a vehicle condition acquirer that acquires a condition of the vehicle, a correspondence storage that stores a correspondence of what type of service is available under what condition of the vehicle, and an availability determiner that determines whether the service provided by the service provider terminal is available under the condition of the vehicle acquired by the vehicle condition acquirer, based on service type information included received by the communicator, the condition of the vehicle acquired by the vehicle condition acquirer, and the correspondence stored in the correspondence storage. When the availability determiner determines that the service is unavailable, the communicator does not open a service channel designated by the service provider terminal.