Invention Grant
- Patent Title: Canonicalized online document sitelink generation
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Application No.: US15491734Application Date: 2017-04-19
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Publication No.: US10776435B2Publication Date: 2020-09-15
- Inventor: Vaibhav Vaish , Venky Ramachandran , David Philip Sisson , Ramakrishnan Kandhan , Pramod Adiddam , Vinod Ramachandran Marur , Gaurav Garg
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google LLC
- Current Assignee: Google LLC
- Current Assignee Address: US CA Mountain View
- Agency: Foley & Lardner LLP
- Agent James De Vellis
- Main IPC: G06F17/00
- IPC: G06F17/00 ; G06F16/9535 ; G06F16/93

Abstract:
Methods and systems for improved processor efficiency via reductions in repeated calculations are provided. A plurality of candidate sitelinks are identified in response to a search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.
Public/Granted literature
- US20170220694A1 CANONICALIZED ONLINE DOCUMENT SITELINK GENERATION Public/Granted day:2017-08-03
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