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    ENHANCING SITELINKS WITH CREATIVE CONTENT
    4.
    发明申请
    ENHANCING SITELINKS WITH CREATIVE CONTENT 审中-公开
    使用创意内容增强网站内容

    公开(公告)号：US20140214790A1

    公开(公告)日：2014-07-31

    申请号：US13840380

    申请日：2013-03-15

    Applicant: Google Inc.

    Inventor： Vaibhav Vaish ,  Venky Ramachandran ,  David Philip Sisson ,  Ramakrishnan Kandhan ,  Pramod Adiddam ,  Vinod Marur ,  Gaurav Garg

    IPC: G06F17/30

    CPC classification number: G06F16/9535 ,  G06F16/93

    Abstract: Methods and systems for enhancing online content with creative text relevant to the online content are provided. A plurality of candidate sitelinks is identified in response to a user search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.

    Abstract translation: 提供了使用与在线内容相关的创意文字增强在线内容的方法和系统。 响应于用户搜索在线内容来识别多个候选附加链接。 每个附加链接都与多个候选广告素材相关联，附加链接可以通过该候选广告素材呈现给用户。 广告素材被规范化以形成候选广告素材群集。 附加链接也被规范化。 广告素材与候选规范化附加链接相匹配，以便提供增强的附加链接，增加了与用户搜索的相关性。

    PREVENTING THE DISTRIBUTION OF FORBIDDEN NETWORK CONTENT USING AUTOMATIC VARIANT DETECTION
    6.
    发明申请
    PREVENTING THE DISTRIBUTION OF FORBIDDEN NETWORK CONTENT USING AUTOMATIC VARIANT DETECTION 审中-公开

    公开(公告)号：US20190286663A1

    公开(公告)日：2019-09-19

    申请号：US15517198

    申请日：2016-12-09

    Applicant: Google Inc.

    Inventor： Yintao Liu ,  Vaibhav Vaish ,  Rachel Xu ,  Zhaofu Chen

    IPC: G06F16/9035 ,  G06F16/33 ,  G06F16/36 ,  G06F16/31 ,  G06F16/35

    Abstract: The subject matter of this specification generally relates to preventing the distribution of forbidden network content. In one aspect, a system includes a front-end server that receives content for distribution over a data communication network. The back-end server identifies, in the query log, a set of received queries for which a given forbidden term was used to identify a search result in response to the received query even though the given forbidden term was not included in queries included in the set of received queries. The back-end server classifies, as variants of the given forbidden term, a term from one or more queries in the set of received queries that caused a search engine to use the given forbidden term to identify one or more search results in response to the one or more queries and prevents distribution of content that includes a variant.

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