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    Automatic synthesis and evaluation of content
    1.
    发明授权
    Automatic synthesis and evaluation of content 有权

    公开(公告)号：US09792371B1

    公开(公告)日：2017-10-17

    申请号：US13921742

    申请日：2013-06-19

    Applicant: Google Inc.

    Inventor： Advay Mengle ,  Venky Ramachandran ,  Shreyas Doshi ,  Gaurav Garg ,  Luke Hiro Swartz

    IPC: G06F17/30 ,  G06Q30/02

    CPC classification number: G06F17/30867

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that includes a synthesis subsystem that automatically creates components for inclusion in a creative. The synthesis subsystem includes one or more modules that receive, as input, crawled content or metadata known or identified by the content serving system, and produce, as an output, a synthesized component for inclusion in a prospective creative. The system further includes an evaluation subsystem that evaluates quality of each of the synthesized components generated by the synthesis subsystem to determine measurable quality as against a baseline quality level. The system further includes a serving subsystem that receives queries and selects relevant content items responsive to the queries including, for a given content item, identification of one or more synthesized components generated by the synthesis subsystem depending on the evaluation of the respective synthesized components by the evaluation subsystem.

    Systems and methods for generating navigation filters
    3.
    发明授权
    Systems and methods for generating navigation filters 有权
    用于生成导航过滤器的系统和方法

    公开(公告)号：US09378276B1

    公开(公告)日：2016-06-28

    申请号：US14146769

    申请日：2014-01-03

    Applicant: Google Inc.

    Inventor： Advay Mengle ,  Gaurav Garg ,  Shreyas Doshi ,  Venky Ramachandran ,  Xin Zheng ,  Ramakrishnan Kandhan ,  Poorva Hari Potdar

    IPC: G06F17/30

    CPC classification number: G06F17/30864 ,  G06F17/30719

    Abstract: Systems and methods for generating navigation filters are provided. A target resource is parsed and occurrences of data entries representing archetypal headings and/or archetypal items for a navigation filter are identified in the content of the target resource. A path to each of the identified occurrences is determined and used to construct a query for additional navigation filter headings and/or navigation filter items that have the same path as an identified occurrence. Identified occurrences of archetypal data entries in the target resource and the additional content having the same path as an identified occurrence are used as potential navigation filter headings and/or potential navigation filter items. Navigation filters are generated by associating one or more of the potential navigation filter items with one of the potential navigation filter headings.

    Abstract translation: 提供了生成导航过滤器的系统和方法。 解析目标资源，并在目标资源的内容中标识表示导航过滤器的原型标题和/或原型项目的数据条目的出现。 确定每个已识别事件的路径，并用于构建与所识别出现的路径相同的其他导航过滤器标题和/或导航过滤条目的查询。 在目标资源中识别的原型数据条目的出现以及具有与识别出现的相同路径的附加内容被用作潜在的导航过滤器标题和/或潜在的导航过滤条目。 通过将一个或多个潜在导航过滤器项目与潜在的导航过滤器标题中的一个相关联来生成导航过滤器。

    ENHANCING SITELINKS WITH CREATIVE CONTENT
    4.
    发明申请
    ENHANCING SITELINKS WITH CREATIVE CONTENT 审中-公开
    使用创意内容增强网站内容

    公开(公告)号：US20140214790A1

    公开(公告)日：2014-07-31

    申请号：US13840380

    申请日：2013-03-15

    Applicant: Google Inc.

    Inventor： Vaibhav Vaish ,  Venky Ramachandran ,  David Philip Sisson ,  Ramakrishnan Kandhan ,  Pramod Adiddam ,  Vinod Marur ,  Gaurav Garg

    IPC: G06F17/30

    CPC classification number: G06F16/9535 ,  G06F16/93

    Abstract: Methods and systems for enhancing online content with creative text relevant to the online content are provided. A plurality of candidate sitelinks is identified in response to a user search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.

    Abstract translation: 提供了使用与在线内容相关的创意文字增强在线内容的方法和系统。 响应于用户搜索在线内容来识别多个候选附加链接。 每个附加链接都与多个候选广告素材相关联，附加链接可以通过该候选广告素材呈现给用户。 广告素材被规范化以形成候选广告素材群集。 附加链接也被规范化。 广告素材与候选规范化附加链接相匹配，以便提供增强的附加链接，增加了与用户搜索的相关性。

    AUTOMATIC OPTIMIZATION OF CONTENT ITEMS
    6.
    发明申请
    AUTOMATIC OPTIMIZATION OF CONTENT ITEMS 审中-公开

    公开(公告)号：US20170316314A1

    公开(公告)日：2017-11-02

    申请号：US13974665

    申请日：2013-08-23

    Applicant: Google Inc.

    Inventor： Advay Mengle ,  Venky Ramachandran

    IPC: G06N5/02

    CPC classification number: G06F17/271 ,  G06F16/00 ,  G06F16/40 ,  G06F16/93 ,  G06F16/958 ,  G06F17/277 ,  G06F17/2785 ,  G06N5/04 ,  G06Q30/0241 ,  G06Q30/08

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system for providing content and that includes subsystems. An attribute inference subsystem analyzes content items and tags each content item with attributes that may affect performance and that are related to attribute types selected from a group comprising content concepts, format, included content, semantics or syntax. Attributes can be identified by the attribute inference subsystem or a sponsor of a respective content item. An analysis subsystem evaluates a log of served content items that have been tagged to identify salient attributes related to one or more performance metrics and inferences related to the identified salient attributes. An experiment subsystem automatically creates one or more experiments to substantiate the inferences related to the identified salient attributes. A processing subsystem delivers results based on substantiated inferences developed after evaluation of experimentation data derived by the experiment subsystem.

    SYSTEMS AND METHODS FOR PROVIDING NAVIGATION FILTERS
    8.
    发明申请
    SYSTEMS AND METHODS FOR PROVIDING NAVIGATION FILTERS 有权
    用于提供导航滤波器的系统和方法

    公开(公告)号：US20160182617A1

    公开(公告)日：2016-06-23

    申请号：US15049936

    申请日：2016-02-22

    Applicant: Google Inc.

    Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Guarav Garg

    IPC: H04L29/08 ,  H04L12/911 ,  H04L29/06

    CPC classification number: H04L67/10 ,  G06Q30/0282 ,  G06Q30/0625 ,  H04L47/00 ,  H04L47/70 ,  H04L67/02 ,  H04L67/42

    Abstract: Systems and methods for providing navigation filters within content items distributed via a computer network are provided. A navigation filter includes a heading and a plurality of items associated with the heading and can function as a summary of a resource associated with a distributed content item. A described method includes receiving a request for content from a user device, selecting a content item in response to the request, identifying one or more navigation filters associated with the selected content item, generating display data including the selected content item and the one or more navigation filters, and providing the display data for presentation to the user device.

    Abstract translation: 提供了用于在通过计算机网络分发的内容项内提供导航过滤器的系统和方法。 导航过滤器包括标题和与标题相关联的多个项目，并且可以用作与分发的内容项目相关联的资源的概要。 所描述的方法包括从用户设备接收对内容的请求，响应于该请求选择内容项目，识别与所选内容项目相关联的一个或多个导航过滤器，生成包括所选择的内容项目和所述一个或多个内容项目的显示数据 导航过滤器，并提供用于呈现给用户设备的显示数据。

    Systems and methods for generating navigation filters
    10.
    发明授权
    Systems and methods for generating navigation filters 有权

    公开(公告)号：US10354292B1

    公开(公告)日：2019-07-16

    申请号：US15164515

    申请日：2016-05-25

    Applicant: Google Inc.

    Inventor： Shreyas Doshi ,  Venky Ramachandran ,  Gaurav Garg ,  Poorva Hari Potdar ,  Ramakrishnan Kandhan ,  Xin Zheng ,  Advay Mengle

    IPC: G06F16/9535 ,  G06Q30/02

    Abstract: Systems and methods for generating navigation filters are provided. A target resource is parsed and occurrences of data entries representing archetypal headings and/or archetypal items for a navigation filter are identified in the content of the target resource. A path to each of the identified occurrences is determined and used to construct a query for additional navigation filter headings and/or navigation filter items that have the same path as an identified occurrence. Identified occurrences of archetypal data entries in the target resource and the additional content having the same path as an identified occurrence are used as potential navigation filter headings and/or potential navigation filter items. Navigation filters are generated by associating one or more of the potential navigation filter items with one of the potential navigation filter headings.

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