Attributes associated with a farming area and production data may be received. A user's expertise level may be identified. At least one crop model may be executed to generate a plurality of scenarios specifying specific actions to perform associated with a farming topic. A production goal associated with the farming area may be received. Based on the production goal and the user expertise level, the plurality of farming scenarios may be filtered to generate at least one candidate scenario. A candidate scenario may be presented for execution. An app such as a chat bot may perform a dialog with the user in executing steps of the candidate scenario.