This fitting method includes, for example, the following steps A1 to E1: (A1) a step of measuring a plurality of impact conditions using a reference club; (B1) a step of obtaining hit ball arrival point data; (C1) a step of selecting two or more of the plurality of impact conditions as explanation variables and performing multiple linear regression analysis with the hit ball arrival point data as an objective variable; (D1) a step of selecting a specific explanation variable from the two or more explanation variables based on a result of the multiple linear regression analysis; and (E1) a step of determining a recommended club including a specification capable of suppressing variation in the specific explanation variable.