A system is provided for interpreting real-time voice communications and generating action plan queues to assist a sales representative during a call. The system includes an analytics module configured to identify voice call data between the sales representative and the other party and select voice impressions in the call for analysis. The analytics module further receives the voice impressions and interpret the impressions, associates at least one attribute and at least one value with each voice impression, and creates a conversation profile based on the at least one attribute and the at least one value associated with the voice impressions. The analytics module further determines action plan queues according to the conversation profile and render the action plan queues to the sales representative during the call.