The present disclosure provides techniques for preamble puncturing in wireless local area networks (WLANs). In one implementation, an access point (AP) can identify, within a channel width, one or more bandwidth regions associated with incumbent technologies. The AP can broadcast or advertise, to a basic service set (BSS) initiated or started by the AP, a preamble puncture pattern in one or more management frames, the preamble puncture pattern being based on the bandwidth regions associated with incumbent technologies. In another implementation, an AP can identify a single user (SU) preamble puncture transmission, and can signal in a common portion of a SIG-B field of a multi-user (MU) PPDU format that a resource unit (RU) size is assigned to a same user to indicate the SU preamble puncture transmission. Although these techniques may be used in any frequency band, typical frequency bands may include, but are not limited to, a 2.4 GHz band, a 5 GHz band, and/or a 6 GHz band.