Embodiments include apparatuses, methods, and systems including a display transmitter device, one or more display receiver devices, and a content server. A plurality of display contents may be delivered from a content server to a corresponding plurality of display receiver devices via a display transmitter device. A plurality of usage analytics information of the plurality of display contents of the plurality of display receiver devices may be received by the content server, along with corresponding identification information of the plurality of display receiver devices. The plurality of display contents may be selectively adjusted by the content server based on the plurality of usage analytics information of the plurality of display contents of the plurality of display receiver devices. Other embodiments may also be described and claimed.