Invention Grant
- Patent Title: Targeted advertisement insertion for streaming media data
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Application No.: US14665500Application Date: 2015-03-23
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Publication No.: US10902474B2Publication Date: 2021-01-26
- Inventor: Charles Nung Lo , Thomas Stockhammer , Gordon Kent Walker , Jun Wang , Nagaraju Naik , Carlos Marcelo Dias Pazos
- Applicant: QUALCOMM Incorporated
- Applicant Address: US CA San Diego
- Assignee: QUALCOMM Incorporated
- Current Assignee: QUALCOMM Incorporated
- Current Assignee Address: US CA San Diego
- Agency: Qualcomm Incorporated
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; H04L29/08 ; H04N21/258 ; H04N21/442 ; H04N21/45 ; H04N21/81 ; H04N21/854 ; H04N21/845 ; H04L29/06
Abstract:
In one example, a method of retrieving media data includes, by a multimedia broadcast multicast service (MBMS) client of a client device: receiving advertisement media data of one or more advertisement groups, receiving an identifier value for one of the advertisement groups from a dynamic adaptive streaming over HTTP (DASH) client of the client device, extracting the advertisement media data of the advertisement group corresponding to the identifier value, and providing the extracted advertisement media data to the DASH client.
Public/Granted literature
- US20150269629A1 TARGETED ADVERTISEMENT INSERTION FOR STREAMING MEDIA DATA Public/Granted day:2015-09-24
Information query
