Aspects of the disclosure relate to a system, method, and device for establishing a secure link for wireless communication. A device may send a service announcement message to at least one other device via sidelink signaling. The service announcement message indicates a capability of the device to perform a service and includes at least a security certificate of the device. The device establishes a secure link with the at least one other device corresponding to the service by establishing a device key between the device and the at least one other device. The device then communicates service data for the service between the device and the at least one other device via the secure link based on the established device key. Other aspects, embodiments, and features are also claimed and described.