A two-ply liner-label and liner-label-roll are provided. A front side of a liner is coated with a release coating. The liner also includes a plurality of die cut tabs that at least partially align with a second die cut label in the label. The backside of the label is coated with an adhesive material and applied to the front side of the liner to form a liner-label roll. The tabs remain affixed to their corresponding individual labels when the labels are removed for placement on packaging; thereby, leaving holes in the liner as the liner is wound into a waste-liner roll within an auto applicator machine.