Systems, methods and articles of manufacture that handle secondary robot commands in robot swarms may operate by receiving, at a receiving device in a swarm of devices, a packet included in a signal broadcast within an environment from a transmitting device in the swarm of devices; parsing the packet for a command associated with a primary effect and a secondary effect; in response to determining that the receiving device is paired with the transmitting device, implementing, by the receiving device, the primary effect; and in response to determining that the receiving device is not paired with the transmitting device, implementing, by the receiving device, the secondary effect.