Embodiments described herein are directed to computer-implemented methods, systems, and computer program products for calculating a metric using natural language processing tokens. A non-limiting example of the computer-implemented method includes parsing, by a processing device, user content using a natural language processing technique to extract tokens. The method further includes filtering, by the processing device, the tokens relating to a natural language processing criterion. The method further includes calculating, by the processing device, a metric based at least in part on the filtered tokens. The method further includes determining, by the processing device, whether to take an action by applying the metric to a set of rules. The method further includes taking the action responsive to determining to take the action.