Various communication systems may benefit from network location reporting. For example, such reporting may be beneficial in the establishment of a multimedia broadcast/multicast service bearer for media traffic delivery from a group communication service application server or other similar device or system. A method can include reporting at least a first set of user equipment location information and at least a second set of user equipment location information from the user equipment to at least one network node for broadcast bearer management. The first set of user equipment location information can include a serving cell identity of the user equipment. The second set of user equipment location information can include at least one identity of at least one network service area for media broadcasting.