A hub bearing unit includes an inner ring having inboard and outboard axial ends and a bearing inner race on an outer surface. An outer ring disposed about the inner ring has inboard and outboard axial ends and a bearing outer race on an inner surface. One ring is coupled with a wheel and rotatable about an axis and the other ring is fixedly coupled with a frame. A plurality of rolling elements is rollable upon the inner and outer races. A displacement limiter extends radially from one ring and has a frustoconical stop surface spaced radially from a surface of the other ring. The limiter stop surface engages with the ring surface when the ring displaces radially and/or axially relative to the other ring to prevent brinelling impacts on the bearing races. Preferably, the displacement limiter is located axially between the rolling elements and the ring inboard ends.