A method is provided for measuring the temperature of a tire. The method comprises (a) providing a temperature measuring instrument which is equipped with a plurality of temperature probes, wherein each of the plurality of temperature probes sense the temperature of a surface they come into contact with; (b) providing a software program installed on a mobile technology platform, wherein said mobile technology platform is equipped with a display and is in wireless communication with the temperature measuring instrument, and wherein the software program operates in conjunction with said mobile technology platform and the temperature measuring instrument to capture temperature readings sensed by the plurality of temperature probes; (c) receiving user input from a user of said mobile technology platform, the user input specifying tire parameters for a set of tires on which temperature readings are to be captured, wherein the tire parameters identify (a) a set of tires, (b) a vehicle that the set of tires are to be used in conjunction with, and (c) a track at which the vehicle will be operated when the temperature readings are captured; (d) creating a tire temperature measurement record from said user input; (e) capturing a plurality of temperature readings from said temperature measuring instrument after said plurality of temperature probes have been placed into contact with the external surface of at least one member of said set of tires; (f) adding the captured temperature readings to the tire temperature measurement record such that each captured temperature reading is associated with a tire, from the set of tires, that the captured temperature reading originated from; and (g) displaying, on the display of the mobile technology platform, a summary of temperature readings captured for a vehicle.