An electronic apparatus includes: a signal receiver configured to receive a signal; a display; a communicator configured to communicate with an external apparatus; and a processor configured to: receive a signal of content corresponding to one format among a plurality of formats, request and receive playback information about the content corresponding to the format of the content from a server, perform a playback process with regard to the received signal of the content based on the playback information received from the server, and control the display to display an image of the content.