An information processing apparatus includes: a speech obtainer which obtains speech of a user; a first controller which, when the first controller recognizes that the speech obtained by the speech obtainer is a first activation word, outputs a speech signal corresponding to a second activation word different from the first activation word; and a second controller which performs an activation process for starting transmission of the speech signal of the speech obtained by the speech obtainer to a VPA cloud server when the second controller recognizes that the speech signal output by the first controller indicates the second activation word.