Aspects of the disclosure are directed to methods and apparatuses for wireless vehicular communications involving the transmission of messages using two or more protocols. As may be implemented in accordance with one or more embodiments characterized herein, wireless station-to-station communications are carried out in which a plurality of stations share a wireless communications channel. Information is wirelessly collected respectively from transmissions associated with a legacy communication protocol and another type of communication protocol. A current communication environment of the station is dynamically discerned and characterizes a dynamic relationship of the collected information using the legacy communication protocol relative to the collected information using the other communication protocol. Communications are wirelessly transmitted over the wireless communications channel using the legacy and other communication protocols, by allocating usage of the channel through transmissions of data, via the legacy communication protocol and via the other communication protocol, based on the dynamic relationship.