The present disclosure provides a method of training a descriptive text generating model, and a method and apparatus for generating a descriptive text, wherein the method of training a descriptive text generating model comprises: obtaining training data, the training data comprising: a notional word, a first descriptive text and a second descriptive text of the notional word, wherein the second descriptive text is a concise expression of the first descriptive text; regarding the notional word and the first descriptive text of the notional word as input of a seq2seq model, regarding the second descriptive text of the notional word as output of the seq2sequ model, and training the seq2seq model to obtain a descriptive text generating model. The descriptive text generating model according to the present disclosure can implement generation of a concise descriptive text with respect to the notional word in a deep understanding manner.