An information processing apparatus is configured to display, on a display device, in a first display form, a first query including a question and a plurality of choices that are answers to the question, obtain behavior information indicating a behavior of a user when the user answers the first query in the first display form, determine a first confidence level of the user for the first query in the first display form and a reliability of the first confidence level, when the reliability is less than a threshold value, display the first query on the display device in a second display form, and determine a second confidence level of the user for the first query based on a first answer of the user to the first query in the first display form and a second answer of the user to the first query in the second display form.