According to one embodiment, a method, computer system, and computer program product for creating a social network in augmented reality (AR) based on focus objects is provided. The present invention may include monitoring an augmented reality session of a user; detecting focus objects of a user during the augmented reality session; labeling the detected focus objects with indications of interest; associating the labeled detected focus objects with additional users; and establishing, based on the labelled detected focus objects, a social network, where the social network contains focus objects sourced from additional users.