An apparatus, a system, and a method for allocating power to a graphics processing unit, where the apparatus includes a frame rate detection module configured to detect a frame rate of current image data to-be-displayed, and a power allocation module configured to: determine whether the frame rate is lower than a preset frame rate threshold; if the frame rate is lower than the preset frame rate threshold, determine that displaying of the image data is in a frame freezing state; determine, in response to the frame freezing state, whether a graphics processing unit reaches a power bottleneck state; and if determining that the graphics processing unit reaches the power bottleneck state, increase power of the graphics processing unit and reduce power of another module related to the displaying.