Technologies for directly performing read and write operations on matrix data in a data storage device are disclosed. The data storage device receives a request to perform a read or write operation on matrix data stored in one or more memory units of the data storage device. Each memory unit is associated with a column address for the matrix data. The data storage device determines whether the request specifies to read or write a column or a row in the matrix data. The data storage device performs, in response to a determination that the request specifies to read or write a column in the matrix data, the read or write operation on the matrix data on the column.