Systems and methods are provided for analyzing an HTML file to identify elements in the HTML file to which to add unique automation tags, and for each element identified, determining whether the element is a dynamic element. If the system determines that an element is a dynamic element, the system generates an observer for the dynamic element to detect a change to the dynamic element, and if the system detects a signal sent by the observer indicating that a change to the dynamic element has occurred, the system generates a unique automation tag for an element corresponding to the change to the dynamic element. If the system determines that the element is not a dynamic element, the system generates a unique automation tag for the element.