A system for powering an electronic device within a tire is provided, the system comprising: a generator electrically connected to an electrically conductive wheel, the tire being mounted upon the wheel; the tire including bead portions, sidewalls, shoulders, a tread oriented in a tread region, an inner surface, and a metallic cord oriented within an interior of the tire; at least one conductive element extending from a bead portion and piercing into the interior of the tire and electrically connecting to the metallic cord; at least one electronic device within the vehicle tire; and at least one ground path extending through a thickness of the vehicle tire from the inner surface to an exterior surface in a contact patch of the tread; and wherein the at least one electronic device is electrically connected to the metallic cord and the at least one ground path.