The present disclosure discloses a method of receiving a synchronization signal block by a user equipment (UE) in a wireless communication system. The method includes receiving, in one of two half frames included in a frame, a synchronization signal block including a primary synchronization signal (PSS), a secondary synchronization signal (SSS), and a physical broadcast channel (PBCH), and receiving a demodulation reference signal (DMRS) in a resource region carrying the PBCH. Information about the half frame in which the synchronization signal block is received may be obtained from a sequence of the DMRS.