A collective virtual emotional experience, e.g., laughing in reaction to stand-up comedy, results is accomplished by providing stand-up comedy content through a first remote device, e.g., a smart phone, to a first content consumer; collecting, through the smart phone, the first content consumer's reaction to a segment of the stand-up comedy content; providing the same stand-up comedy content through a second remote device, e.g., a smart phone, to a second content consumer who is remote relative to the first content consumer; and, when providing the segment to the second content consumer, apprising the second content consumer of the first content consumer's reaction to the segment.