Various embodiments include methods and interactive traffic control devices for interactively controlling traffic, which may include receiving refined location and state information associated with individual vehicles on a roadway, and determining customized dynamic traffic control instructions for a first one or more of the individual vehicles. The determined customized dynamic traffic control instructions may be based on the received refined location and state information and offer an optional route alternative to a set limited number of the individual vehicles. The first customized dynamic traffic control instructions may be transmitted by the interactive traffic control device to the first one or more of the individual vehicles.