A driving support apparatus supports driving of the vehicle. The driving support apparatus includes a brake pedal detection unit, a retraction speed calculation unit and a driving operation device setting unit. The brake pedal detection unit detects an operation amount of the brake pedal. The retraction speed calculation unit calculates a retraction speed of the brake pedal, based on the operation amount of the brake pedal detected by the brake pedal detection unit. The driving operation device setting unit sets a reaction force exerted by a driving operation device to a larger value as the retraction speed calculated by the retraction speed calculation unit becomes higher.