This disclosure provides systems, devices, apparatus and methods, including computer programs encoded on storage media, for providing uplink broadcast service connectivity via a wireless local area network (WLAN). In some implementations, a wireless device may transmit an uplink communication to an access point (AP) that supports uplink broadcast services, and the AP may forward the uplink communication to a remote destination indicated in the uplink communication. In some implementations, the wireless device may be in an unassociated state and may transmit the uplink communication without establishing a formal wireless session with the AP. The uplink communication may include a request for the AP to embed AP-provided data to the uplink communication before forwarding it the remote destination. This disclosure includes techniques to prevent flooding and unauthorized uplink communications being used for a denial of service attack on the remote destination.